CONSUMER INSIGHT

About this research:

This research was conducted by Active Insight’s Consumer Insight Panel exploring interest in playing padel. The initial findings were presented at active-net Private, where the theme covered secondary spend opportunities. Given the rise in popularity of Padel within the UK, a panel of 283 were asked if there were interested in plating padel. The respondents were then given a number of options to choose from - ranging from ‘Yes, but I don’t know how’ to ‘I’m not interested’.

Through Active Insight’s Consumer Insight Panel we are able to segment the data via a number of demographics including social medial platforms that the participants to this survey use, regions, gender, age, exercise frequency… even where they drink their coffee!

For a further breakdown of data, please reach out to Julie Allen [julieallen@active-insight.org](mailto:julieallen@active-insight.org)

P0del: Drivers The top drivers to playing Padel in the UK

37% Of people interested in Padel drink in Starbucks

39% Of people who exercise a few times a week would play but don’t know how

50% Of 18-24 year olds would play Padel but don’t know how

49% Of people said YES when asked if they would be interested in playing Padel

11% Of people who exercise once a week would pay extra for Padel

80% Of people who exercise daily would like to play Padel, but don’t know how

29% Of 25-34 year olds are interested in Padel (50% would pay extra, 50% would play if included in membership)

Higher % of females are interested in Padel

Most popular social media channels for those interesed in padel but don’t know how to play.

TikTok | LinkedIn | Snapchat

41% 47% 41%

[www.active-insight.org](http://www.active-insight.org/)