THE SECONDARY SPEND ADVANTAGE

TMD IS HELPINGUK PADEL COURT OPERATORS TO SMASH THROUGH THE EARNINGS CEILING WITH A RICH RETAIL OFFERING

SPEND ADVANTAGE THE SECONDARY

It’s no secret that investing in a padel court can pay dividends. High demand and growing interest in the sport have helped plenty of British operators to enjoy an exceptional year. But the padel court hire business model comes with a capacity problem. “Once a padel court is fully booked, that’s it. Rental earnings plateau,” says James Taylor of Taylor Made Designs. “To make more money from court hire, you either have to push up your fees or invest in another court. It’s a growing problem for a lot of the operators we speak to. Thankfully, there’s an easy answer to this capacity problem – it’s called secondary spend!”

Taylor Made Designs has supplied the UK’s leisure industry with branded uniform and merchandise since 1993. Over the years, James and his team have helped racquet clubs, golf courses and pools to find new ways to earn money from their existing facilities.

“Secondary spend is all about offering a relevant retail experience to your visitors,” says James. “If you’re a water park, your secondary spend strategy might include selling swimsuits and grip socks to visitors when they arrive. If you’re a theme park or attraction, you might want to sell souvenirs and gifts on the way out. For padel courts, there’s so much potential to drive secondary spend.” In response to client demand, Taylor Made Designs now offer padel courts three main secondary spend channels:

For padel courts, there’s so much potential to drive secondary spend

SECONDARY SPEND CHANNELS

Racquet hire & sale:

Taylor Made Designs supplies padel courts with a range of professional grade carbon fibre racquets. Available in both branded and unbranded formats, these racquets are perfect for sale or hire.

Player essentials:

When visitors forget essential items, they often expect to be able to buy water bottles, towels and combination padlocks on site. Taylor Made Designs offer a full range of branded merchandise that can be packaged for vending machines or over-the-counter retail.

Consumer retail:

The Padel Collection is an exclusive new off-court leisurewear line from TMD, designed to help UK padel courts drive secondary spend. This bold and beautiful range of premium t-shirts, sweatshirts, and hoodies is designed for padel courts to sell direct to members at strong margins.

It adds another string to the bow of padel courts looking to increase earnings

“We’re really excited about The Padel Collection,” says James, “We’ve been working on this range for a few months now, and padel fans have really connected with it. It adds another string to the bow of padel courts looking to increase earnings, which is ultimately what secondary spend is all about.”

Discover the Padel Collection – visit [www.thepadelcollection.co.uk or](http://www.thepadelcollection.co.uk/) call Taylor Made Designs on +44 (0)1202 473311