UNDER ONE ROOF

Padel Studios in Coventry has partnered with a local fitness entrepreneur to combine two rapidly growing activities – padel and reformer pilates

Padel Studios Coventry was set up based on a simple idea: to bring the world’s fastest-growing sport in the world to the Midlands. Founded by childhood friends and former Ernst & Young auditors, Preet Bains and Aman Choudhury, the site launched with three indoor courts and a vision that extended beyond sport. “When we looked at the space, we realised that building three courts instead of four gave us an opportunity to do something different,” says Bains. “Reformer Pilates was already booming in Coventry and worldwide and there was clear synergy between the two activities. We wanted to create a destination that wasn’t just about playing padel but about wellness, community and recovery.”

The 14,000sq ft centre, located at the city’s Bayton Road Industrial Estate, was designed with growth in mind. Drawing on their business backgrounds, Bains and Choudhury wanted to create a commercially sustainable model by diversifying beyond padel.

“We knew padel would be hugely popular,” adds Bains, “but adding a dedicated Pilates studio allowed us to broaden our audience, drive daytime use of the site and turn the space into a true wellness hub.”

Inspired by a growing trend in Dubai, where padel clubs are integrating Pilates into their facilities, the business partners approached local fitness operators to collaborate. Ramsay Fitness, an established Coventry-based fitness brand with a loyal member base, was quick to see the potential.

“We loved the concept immediately,” says Jack Ramsay, Director at Ramsay Fitness. “We already had a thriving gym and Pilates business, but the chance to create a dedicated reformer Pilates studio inside a padel facility was completely unique.”

The next stage of the project was to choose a supplier for the Pilates element. For that, Ramsay picked Balanced Body equipment and the Allegro 2 Reformers. Balanced Body worked closely with Bains, Choudhury and the Ramsay Fitness team to support the installation and deliver an optimal layout.

“The Allegro machines are beautifully engineered and incredibly versatile, which means we can deliver a premium experience for every client,” Ramsay says.

Sports and wellness

The studio now features eight Balanced Body Allegro 2 Reformers, with Ramsay Fitness managing the pilates business independently from padel through its own booking system. The collaboration has created a sports and fitness hub that serves a diverse demographic, from padel players looking to improve flexibility and strength to Pilates enthusiasts curious about the dynamic sport next door.

“Padel and Pilates might look very different, but they complement one another beautifully,” explains Bains. “Pilates develops the mobility, strength and injury prevention that padel players need, while padel brings a social and competitive element that excites people and keeps them coming back. The crossover has been fantastic.”

Feedback from members has been overwhelmingly positive, with padel players and Pilates clients alike enjoying the convenience and atmosphere of the combined facility. Beyond this, Padel Studios Coventry also offers a Recovery Room providing physiotherapy, sports massage and nutritional support as well as a thriving Bistro Café designed to encourage visitors to stay, connect and join the growing community around movement.

Pilates builds the strength padel players need — padel brings the energy to keep them coming back

Looking ahead, Padel Studios Coventry is already exploring expansion, and the padel and Pilates combination concept could be part of every future site.

“We see this as the future of fitness,” adds Bains. “People don’t just want a court or a studio, they want a place where they can train, recover, socialise and feel part of something bigger.” For Balanced Body, the project has been an opportunity to support two fast-growing fitness sectors in one location.

“Working with Preet, Aman and Ramsay Fitness on this installation has been inspiring,” says Katherine Ryzhova, Balanced Body UK’s Business Development Manager. “By bringing Pilates and padel together, they’re not only maximising their space but creating a true destination for health and wellbeing. We’re proud that our equipment is at the heart of this new model.”